February 28, 2020
8:30 am - 12:00 pm
In The Ink Spot Uptown New Albany 1611 East Main St New Albany, IN 47130
Workshop Date: Friday, February 28, 2020 | Time: 8:30am – 12/Noon
Location: The Ink Spot Creative Cafe, 1611 East Main St, New Albany IN 47150
Workshop Price: $100/ea, Discount Ticket $75/ea *Discount Code: Y2R2020
*Workshop is limited to 20 persons*
Facilitated by: Brand Strategist, Yamilca Rodriquez
Before designers can create, copywriters can write, and creative directors can orchestrate, there’s a strategy. A roadmap. A plan. For more than a decade, Yamilca Rodriguez has collaborated with the best graphic and advertising agencies in the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 design thinking sessions around the world, crafting brand visions and stories that span multiple categories and lead highly influential billion dollar companies. Today, Yamilca delivers the same one-on-one support through her boutique consulting firm, The Archetype Method.
Specialized in consumer empathy, Yamilca manages and directs the end-to-end branding process to help organizations realize groundbreaking growth opportunities. She accomplishes this by means of her approach encompassing design thinking, archetype strategy, and personal branding.
The Topic: The Archetype Method – Design Thinking Fundamentals
This course will cover the fundamentals of design thinking. Therefore, the purpose of this class is to understand the wicked problem and interdisciplinary collaboration. Throughout the course we will establish a repeatable process for innovation and leverage creative alternatives to traditional brainstorming.
You will walk away with: • Explain what is “Design Thinking” • Establish a repeatable process to innovate • Support interdisciplinary collaboration among teams • Leverage creative alternatives to traditional brainstorming and more!