The Workshop: Design Thinking w/ Yamilca Rodriquez

February 28, 2020

8:30 am - 12:00 pm

In The Ink Spot Uptown New Albany 1611 East Main St New Albany, IN 47130


The Workshop: Design Thinking w/ Yamilca Rodriquez


Workshop Date: Friday, February 28, 2020 | Time: 8:30am – 12/Noon

Location: The Ink Spot Creative Cafe, 1611 East Main St, New Albany IN 47150

Workshop Price: $100/ea, Discount Ticket $75/ea *Discount Code: Y2R2020

*Workshop is limited to 20 persons*

Facilitated by: Brand Strategist, Yamilca Rodriquez

Before designers can create, copywriters can write, and creative directors can orchestrate, there’s a strategy. A roadmap. A plan. For more than a decade, Yamilca Rodriguez has collaborated with the best graphic and advertising agencies in the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 design thinking sessions around the world, crafting brand visions and stories that span multiple categories and lead highly influential billion dollar companies. Today, Yamilca delivers the same one-on-one support through her boutique consulting firm, The Archetype Method.

Specialized in consumer empathy, Yamilca manages and directs the end-to-end branding process to help organizations realize groundbreaking growth opportunities. She accomplishes this by means of her approach encompassing design thinking, archetype strategy, and personal branding.

The Topic: The Archetype Method – Design Thinking Fundamentals

This course will cover the fundamentals of design thinking. Therefore, the purpose of this class is to understand the wicked problem and interdisciplinary collaboration. Throughout the course we will establish a repeatable process for innovation and leverage creative alternatives to traditional brainstorming.

You will walk away with: • Explain what is “Design Thinking” • Establish a repeatable process to innovate • Support interdisciplinary collaboration among teams • Leverage creative alternatives to traditional brainstorming and more!


Related Events
Paint & Sip

Paint & Sip

Dip, Sip & Have Some Fun!!! RSVP: The Ink Spot Paint & Sips are…


Book a Tour

Would you like to see our space before joining? Come and visit our coworking space. Please fill out the form and our manager will get back asap.

You will receive a confirmation e-mail once you click send. If not, please check your spam folder and mark the e-mail as safe.